"Are You 23?"
Over the last few months, the Walt Disney Company has been running a huge viral marketing campaign asking “Are You 23?”. The ads have been very visible on various company websites and Disney even launched a website (www.disney.com/23) where you can sign-up to be the first to know what this campaign is all-about. I was informed a few weeks ago that this campaign would most likely lead to some sort of Disney merchandise fan club, but I was reluctant to release any details until we had more substantial information. If these pin pictures are any proof, the rumors are true:
Some other rumors we have heard about “D23″ claim that the club will have an undisclosed annual fee, offer discounts on Disney merchandise, hold an annual convention at one of the domestic Disney Resorts, and offer exclusive “member-only” merchandise through Disney Shopping. We can not confirm any of these rumors at this time, but Disney is scheduled to release all of the details on March 10. Be sure to stay tuned to WDW News Today as we get more information on “D23″ and the “Are You 23?” campaign.
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