Posted on January 6, 2013
We’ve been keeping you updated on tests of FastPass+ and “Order Ahead” dining over the last few months, well, now we have the official word from Disney on how all of this “Next-Gen” technology will tie together to change the way guests experience Walt Disney World. If you have been following this site and our podcast for any amount of time, you have probably heard us discuss much of what we will explain in this post, but this is the first time we are getting the info straight from a Disney document. To protect our sources, we will not be showing you the document itself, but rather telling you the more interesting or important points of a release that was given to certain WDW cast members. Alright, let’s take a look at what “MyMagic+” and “MagicBand” mean for the future of Disney Parks:
Soon, Walt Disney World Resort will introduce tools that allow guests to use technology to customize and personalize their vacation, along with more guest enhancements that will continue to be tested and implemented in the coming years. Many of these efforts are part of MyMagic+, which has the ability to connect nearly all aspects of the guest experience.
- My Disney Experience, a new website and mobile application, will provide a one-stop shop for all things Walt Disney World during every phase of a guest’s vacation. Guests may use My Disney Experience to get information on all Walt Disney World offerings, reserve dining and other experiences and make FastPass+ selections in advance.
- Disney FastPass+ service will allow guests to lock in some of their must-do attractions and show experiences in advance, freeing them to explore and discover the magic in Walt Disney World theme parks and resort hotels. For the first time, guests will be able to reserve firework and parade viewing areas, shows, Disney Character Greetings and more.
- The new MagicBand, worn on the wrist, will become the key to unlocking the magic, serving as room key, park admission, access to FastPass+ selections, PhotoPass card and payment account (optional) all rolled into one.
- MyMagic+, as well as other guest experience enhancements, will continue to be tested and implemented in the coming years. We are continually looking at ways to take the entire Disney Parks experience to the next level at all of our destinations based on the unique ways our guests enjoy diverse sites. Guests, Cast, Crew, and Imagineer feedback will continue to be a critical part of the process in shaping these offerings.
“MyMagic+” has been slowly rolling out to guests over the last few weeks, most noticeably with the installation of “touch to pay” machines at most stores and RFID scanners at the entrance to all 4 theme parks. The new Walt Disney World website is also prepared for these additions including FastPass+:
If you try to make a dining reservation for the Be Our Guest Restaurant and it is not available, it will tell you that Disney FastPass+ Quick Service may be available. This will be the system that allows you to get a time window to go to the restaurant and even allow you to order your food before you arrive, just like the “Order Ahead” test from a few weeks ago. Of course if you hit the “Request Now” button, it does not work yet.
So, when will “MyMagic+” and “MagicBand” roll out? We don’t really know yet. We’ve heard as early as February we could see the first guests walking around the parks with the RFID MagicBand, but only time will tell. Stay tuned for more information on this breaking story as it becomes available.
What do you think of the concept of “MyMagic+” and “MagicBand”?